Madras Sarees Roars on Startup Singam: From IT to 1 Lakh+ Saree Orders!
22 Apr 2026
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From a small room in lockdown to 1 lakh+ customers and ₹25 Cr+ valuation — Madras Sarees’ journey just got the spotlight it deserves on Startup Singam Season 2!
Where Tradition Meets Ambition
In Episode 4 of Startup Singam (Star Vijay TV), founder Ramya Devananthan took the stage to share the incredible story of Madras Sarees.What started as 10 saree orders per day during COVID lockdown from her home has now become a 250+ orders daily powerhouse, blending Kanchipuram tradition with modern e-commerce magic.
The Pitch That Had Everyone Talking
Ramya faced the Startup Singam panel — Kumar Vembu (Zoho), Hemachandran L, Balachandar R, and Arun Nair — with a pitch that was equal parts culture, grit, and growth vision.
Watch the Full Episode
• JioHotstar – Streaming on demand
Key highlights from the episode:
• Lockdown origin: Quit IT job, started YouTube Live at 11 AM with 10 viewers
• Scale achieved: 1 lakh+ customers, kiosks in salons/malls, nationwide shipping
• Vision shared: Make saree shopping as easy as ordering biryani
The judges grilled her on operations, margins, and expansion plans, but Ramya’s clarity and passion shone through.